Executive Insight: Simon Segars


SE: What concerns you most? Segars: In the context of design and where chip design is going, ARM is a long-term business. We’re doing stuff now that is going to ship in five years’ time. Obviously, for everyone in this space, Moore’s Law has been a fantastic thing. It’s enabled us to achieve really fantastic scaling of transistors, and everyone knows that is getting harder and harder... » read more

System Bits: April 1


“Lock-free” vs. “wait-free” parallel algorithms Since computer chips have stopped getting faster, regular performance improvements are now the result of chipmakers’ adding more cores to their chips, rather than increasing their clock speed. And in theory, doubling the number of cores doubles the chip’s efficiency, but splitting up computations so that they run efficiently in parall... » read more

Better Software. Faster!


As virtual prototyping has seen a wide adoption over the last couple of years, it felt like the right time to work with industry leaders across multiple applications and publish a book that captures the best practices in virtual prototyping. As editor of the book: Better Software. Faster!, I had the privilege to work with some incredibly knowledgeable people who have been deploying virtual prot... » read more

The Week In Review: System-Level Design


Cadence bought TranSwitch’s high-speed interface IP assets. TranSwitch, which made chips for communications equipment, filed for bankruptcy in November. (The company’s Web site is no longer active.) Cadence also won a deal with Microsoft, which will use Tensilica processors in the new Xbox One audio subsystem. And Cadence rolled out HiFi Audio Tunneling for Android, which takes advantage of... » read more

The Week In Review: System-Level Design


ARM and its ecosystem teamed up to create a server platform standard based on the ARMv8-A processor. The new Server Base System Architecture specification leverages a broad swath of companies in ARM’s ecosystem, including Microsoft, Red Hat, SUSE, Linaro, Citrix, AMD, Broadcom, Citrix and Cavium, as well as OEMs HP and Dell. ARM has been successful in leveraging an ecosystem to win the lion�... » read more

The Uncertain Future Of Fabless Semis


As with most things, perspective is everything, this is especially true when it comes to changes in the semiconductor ecosystem. Some industry watchers say indicators clearly point to a shift happening where system OEMs again make the decisions about what is in a chip, both software and hardware, pointing to Apple, Samsung, Microsoft and Intel as prime examples. As a result, the fabless semicon... » read more

The Next Big Threat


In just the past year, tens of millions of Target store customers had their customer and credit card records stolen, The New York Times and The Wall Street Journal were hacked, Adobe software had a security breach, Yahoo! was infected with malware, and Snapchat was hit with a bug that exposed user phone numbers. And this was just what was reported in the mainstream media. The threat, it turns o... » read more

Industry-Shaking Changes Ahead


I’ve been closely following the increasing power of system OEMs (such as Apple, Google, Facebook and Microsoft) over players in the semiconductor industry with an eye toward understanding how this will affect others in the semi value chain. However, I haven’t paid as much attention to the root causes of why these changes are occurring. McKinsey & Company has provided our industry food f... » read more

The Week In Review: Manufacturing & Design


Tensions between the U.S. and China are growing. In a research report, Gus Richard, an analyst at Piper Jaffray, said: “The technology sector is being impacted by U.S./Chinese tensions over cybersecurity. The combination of Huawei being blocked from doing business in the United States and the Snowden affair are impacting U.S. tech companies' prospects in China. China’s state-run media ident... » read more

The Week In Review: Manufacturing & Design


Gesture sensing is a hot topic. Apple recently confirmed the acquisition of PrimeSense for a reported $360 million. PrimeSense is an Israel-based company known for its structured light technology. “Gesture sensing of 3D depth without a controller is the standard for game consoles such as Microsoft Kinect for Xbox and new PS Camera for PlayStation 4. Clearly, a future Apple TV is the logical p... » read more

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