Under One Roof


By Ed Sperling Microsoft’s decision to buy Nokia’s phone business, Apple’s move to build its own chips to more effectively run its software, and Google’s effort to develop its own hardware for next-generation platforms such as Google Glass mark an interesting reversal in the electronics industry. Disaggregation was the answer to slow-moving giants such as big-iron companies. Startin... » read more

The Week In Review: Sept. 9


By Mark LaPedus SK Hynix’ DRAM fab in China caught on fire. The fire caused one minor injury, but it did not impact the equipment, according to reports. SK Hynix will re-open the fab soon, according to reports. Bob Halliday, Applied Materials’ CFO, gave a presentation at an analyst event, saying: “I think there’s probably more technology inflections going on right now than in years.... » read more

Performance Or Power?


For high-volume chips, such as those slated for mobile devices such as tablets or smart phones, energy efficiency is absolutely critical. For very high-value chips, which are the ones that show up in PCs or servers, the focus is more on performance and how efficiently that performance is obtained. And for the stuff in the middle, notably the Internet of things, the commodity servers and automot... » read more

IoT Brings Power Awareness Opportunities


By Ann Steffora Mutschler Limited only by imagination, the “Internet of Things” (IoT) is breathing new life into many segments of the semiconductor industry that are losing hopes for growth in the SoC market. In virtually any vertical market space, from automotive to consumer, from industrial to networking, one can imagine the potential for what IoT concepts could realize including higher ... » read more

OLED Displacing LCD, But Not Affecting Industry Leaders


By Michael P.C. Watts One of the most common themes in high tech is how companies fail to deal with game-changing new products. Think about Kodak and digital cameras, Sony and the flash memory music player, Microsoft and the tablet, GE and Osram and the Light Emitting Diode (LED). The overwhelming conclusion seems to be that you have to be committed to making your own most valuable product red... » read more

Big Iron Conundrums


Enormous attention is being focused on energy efficiency in mobile devices because time between charges trumps a slight boost in performance. Inside of data centers those benefits are far less clear. While energy costs remain a huge factor—they are a visible part of the bottom line costs for a CIO—how to reduce those costs is anything but a simple equation. Just adding more energy-saving... » read more

x86 Processor Road Map No Longer Just About Speed


By Ed Sperling The decades-old approach of powerful processors with ever-faster clock speeds is changing. Performance matters in some settings, but the real concern is adding more functionality within power budgets. The most pressing tradeoff is now performance vs. power, which has forced processor architects at AMD, Intel and IBM to take into account everything from application software to... » read more

Parallel Universes


There are no rules for knowing when to step out of the box. Good timing is everything, and that may have been one of the greatest talents of the late Steve Jobs. Knowing when, in Apple’s terminology, to “Think Different,” is every bit as important as the act of thinking differently—particularly when you realize that most of Apple’s big wins since the iPod stormed onto the consumer ele... » read more

Who Owns What And Why


Who’s calling the shots these days—and how long they’ll continue calling the shots—is turning out to be as much conjecture as playing the futures exchange. There are so many changes underway that even engineers are crossing boundaries no one ever expected and ending up in companies outside of IC design or moving from seemingly far afield into the design world. Still, there are some c... » read more

SoC Platforms Gain Steam


By Ed Sperling Platforms are attracting far more attention from makers of SoCs because they are pre-verified and can speed time to market, but the shift isn’t so simple. It will spark major changes in the way companies design and build chips, causing significant disruption across the entire SoC ecosystem. Platforms are nothing new in the processor and software world. Intel, IBM AMD, and N... » read more

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