tag: Google

Obsolescence Isn’t Always Good
By Ed Sperling - 26 Feb, 2015 - Comments: 2

One of the main reasons smartphones are pervasive around the globe is that their cost is subsidized. They can be replaced every couple of years with minimal pain as designs get slicker, more energy-efficient, and new features are added such as better screens or better performance. That works particularly well when a consumer's out-of-pocket expenses after trading in an older model are basically... » read more

Smarter Cars, But How Smart?
By Ernest Worthman - 09 Dec, 2014 - Comments: 0

With the emergence of the Internet of Things, smart cars are beginning to garner more attention — the kind that comes with real R&D dollars, market development plans and cost analyses for future commercialization. Smart cars are different than connected cars, which are simply smartphones on wheels. Until now, the focus on intelligence in automobiles has largely been on driver assist and in... » read more

Why Social Media Matters To You
By Ed Sperling - 06 Nov, 2014 - Comments: 0

There is a growing consensus among VCs and top executives that some sort of shakeout is coming in the social media world. There are simply too many companies fighting for a fixed number of advertising dollars and too little money coming in the door in the short term. A report by IAB showed online advertising revenue in the United States was $42.78 billion in 2013, up from $36.56 billion in 2012... » read more

The Week In Review: Design
By Ed Sperling - 24 Oct, 2014 - Comments: 0

IP Cadence rolled out a portfolio of stacked die memory verification IP to support Wide I/O-2, Hybrid Memory Cube, high-bandwidth memory, and DDR4-3DS. Included are direct memory access for read, write, save, preload and comparison of memory contents, assertions, error configurability, and a built-in address manager. ARM rolled out additions to its enterprise-class SoC interconnects for qua... » read more

Following Real Money On The IoT
By Ed Sperling - 04 Sep, 2014 - Comments: 0

We probably need to change the wording, but the next killer apps for the Internet of Things likely will be ones that save lives. A common approach by vendors looking to capitalize on the IoT is simply to mash together different vertical segments and technologies that never went together in the past. A crowd-based real-time GPS/traffic system like Waze would never have existed a decade ago (... » read more

The Week In Review: Design
By Ed Sperling - 08 Aug, 2014 - Comments: 0

Tools Cadence rolled out a custom power integrity tool for dealing with transistor-level electromigration and IR drop with SPICE-level accuracy. It works in conjunction with the company’s existing power integrity tool for cell-level power signoff. Open-Silicon established a high-speed SerDes technology center of excellence to speed design and production of ASICs using high-speed serial co... » read more

Apple CarPlay Vs. Android Auto
By Kurt Shuler - 25 Jul, 2014 - Comments: 1

The smartphone wars have been fought and won (well, at least for now), but now there’s a new electronics battle brewing in your garage, rather than your pocket. The talk of smartphone SoC technology proliferating from phones and into cars has finally transformed into action, and major electronics companies are striking deals with established automobile manufacturers to integrate the benefi... » read more

The Week In Review: Design
By Ed Sperling - 17 Jul, 2014 - Comments: 0

Tools Cadence unveiled two new tools. The first is a rapid prototyping platform that the company claims will shorten bring-up time by 70%, with 4X improvements in capacity, with IEEE 1801 support for low-power verification through its emulation platform. The second is a single and multi-corner custom/analog extraction tool, which it claims will improve performance by 5X. The tool has been cert... » read more

IoT, A Market And Technology Set To Explode
By Zach Shelby - 10 Jul, 2014 - Comments: 0

While a fully-connected Internet of Things (IoT) world is still away off, an increasing number of devices are being built that can communicate with each other through wireless connections such as WiFi, Bluetooth, 6LoWPAN or Cellular. Current technology trends point toward a more seamlessly connected world, and for that to happen we must have cost-effective, low-power and highly connected dev... » read more

Everyone Is A Programmer
By Ed Sperling - 26 Jun, 2014 - Comments: 0

There was a time when so many people didn’t know how to program their VCRs that OEMs stopped adding clocks because it was embarrassing to have them constantly blinking “12:00.” We’ve come a long way since VCRs. And that means all of us. While engineers have always enjoyed tinkering with technology, what’s changed is that everyone tinkers with technology now. Everyone programs phone... » read more

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