Moving Up The Food Chain


By Ed Sperling It used to be considered axiomatic that chip companies would be rewarded for spectacular technology, reflected in the market value of their components and in their stock price. But with stock prices routinely getting hammered even before the downturn, many companies have begun to re-think their mission. National Semiconductor, for one, is looking at creating modules rather than... » read more

Can SaaS Really Make Chip Design Easier?


By Cheryl Ajluni Software as a Service (SaaS) is not a technology. It is a software deployment business model where an application is hosted as a service that is provided to customers across the Internet. Thanks to success stories from companies like Google, Salesforce.com, WebEx, and TurboTax, among others, this business model has become quite popular and is now even being looked at by some E... » read more

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