What’s New At DAC This Year

By Michelle Clancy
If you’re in EDA, it’s not hard to tell that DAC will start in less than 15 days. There is an abundance of activity busting out of every EDA company. But with all that is going on, please take note of what is new on the exhibit floor and networking events at the show.

Both the exhibits and the networking are key reasons for attending DAC. Complementing the all-embracing technical program is the exhibit floor, which this year will feature more than 190 exhibitors, 17 first-time exhibitors, 16 exciting Pavilion Panels, the ARM Connected Community Pavilion and the new Automotive Village.

As a reminder the exhibit floor is open Monday, Tuesday and Wednesday, from 9 a.m. to 6 p.m. Kicking off the exhibition in the DAC Pavilion on Monday will be Gary Smith with his annual “Trends and What’s Hot at DAC” from 9:15 to 10:15am. Make sure to stop by to find out what to look for at the show.

DAC will have 17 First-time exhibitors this year, including:

• Allegro DVT Booth #410
• Arrow Devices Pvt. Ltd. Booth #715
• Brite Semiconductor Booth #413
• CEVA Booth #713
• DRC:DA Booth #428
• Eximius Design Booth #205C
• NJ Institute of Technology Booth #607
• Riscure North America Booth #302
• S3 Group Booth #506
• SimuQuest Booth #603
• SilabTech Booth #409
• Silicon Cloud International Booth #209C
• SmartDV Technologies Booth #411
• Verification Technology Booth #404

And in the ARM Connected Community Pavilion #2001

• Imperas Software
• NetSpeed Systems
• Rambus Inc.

Many of these first-time exhibitors are IP providers and suppliers that blend with the new IP Track on Monday, bringing together a strong IP initiative for the first time at DAC. While on the show floor make sure you pick up the IP/SoC Passport. This program is designed for attendees to visit the IP providers on the show floor and everyone has an opportunity to win a GoPro Camera. Visit a few booths and win a camera, seems to be a “must do” at DAC this year.

Once again the DAC organizers are pleased to have the ARM Connected Community Pavilion, where attendees can visit ARM technology-based demos from ARM partners. Currently, 17 partners are exhibiting in the ARM Connected Community Pavilion.

A highlight to the show floor will be the Automotive Village sponsored by Wrightspeed. The Automotive Village is the center for tool providers, original equipment manufacturers (OEMs) and leading automobile manufacturers to meet, talk, listen and learn from each other. Village exhibitors include: ANSYS, Dassault Systemes, The MathWorks, Mentor Graphics, SimuQuest and Synopsys. Wrightspeed will be showcasing its plug-and-play repower kit for medium duty commercial trucks.

DAC Pavilion
If you have attended DAC before, you are aware The DAC Pavilion is one of the traditional highlights on the exhibition floor, offering all attendees the opportunity to learn about key areas of design through an eclectic mix of panels, presentations and interviews. The Pavilion will host a lineup of 16 exciting, educational and entertaining panels including a fireside chat with Wally Rhines, CEO, Mentor Graphics and James Buczkowski, Henry Ford Technical Fellow, Ford Motor Company and a device “tear-down” that was pre-selected by DAC attendees. A full DAC panel schedule and links to panel abstracts and speaker information is available at www.dac.com

Networking at DAC
A main component of DAC for all attendees is the opportunity over four days to network with colleagues, researchers and friends. This year is no different, DAC will offers several networking events throughout the week for attendees and exhibitors to enjoy. The events open to attendees include the following, mark your calendar and make sure to stop by:

• Sunday, June 1, 5:00 p.m. – Gary Smith EDA Reception, Intercontinental Hotel, Grand Ballroom A.
• Sunday, June 1, 5:30 p.m. – Welcome Reception, Intercontinental Hotel, Grand Ballroom B/C.
• Monday, June 2, 5:00 p.m. – Auto Village Reception – Booth #603
• Monday, June 2, 6:00 p.m. – DAC Reception sponsored by Aldec, Esplanade Foyer, Moscone Center.
• Monday, June 2, 6:30 p.m. – HOT IP Party, Slim’s (Open to registered IP Track attendees)
• Tuesday, June 3, 6:00 p.m. – DAC Reception sponsored by SemiWiki, Esplanade Foyer, Moscone Center.
• Wednesday, June 4, 6:00 p.m. – DAC Reception, Esplanade Foyer, Moscone Center.
• Thursday, June 5, 6:00 p.m. – DAC Reception, Esplanade Foyer, Moscone Center.

Get ready, put on your walking shoes, it is going to be a year to remember at the 51st DAC!