The Week In Review: IoT

Consortia Optimal+ said this week that it has joined the Industrial Internet Consortium. “The Industrial Internet of Things (IIoT) will have a tremendous impact on industries worldwide. The application of smart manufacturing, combined with the collection and analysis of in-use/field stage data, will deliver powerful insights to brand owners and enable them to achieve dramatic improvements in... » read more

Where The IoT Money Will Be

As we get closer and closer to figuring out what the Internet of Things—or increasingly, the Internet of Everything (IoE)—will and won’t be, one of the themes that shows up regularly is exactly how to monetize it. “A large portion of marketing dollars are wasted when the wrong offers are made to the wrong people at the wrong place and time,” notes Jon Gettinger Sr. vice president o... » read more