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Brian Bailey

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Brian Bailey is Technology Editor/EDA for Semiconductor Engineering.

Author's Latest Posts

Stretching Engineers
By Brian Bailey - 22 Dec, 2020 - Comments: 1

Engineering has one constant — you innovate or fall by the wayside. That is true both for the things that are designed and for the engineers who design and build them. Today’s systems are putting new strains on engineers who can no longer be "tall and thin" or "short and fat." Those descriptions pertain to an engineer who is either highly specialized or one who has much broader experience. ... » read more

Power Models For Machine Learning
By Brian Bailey - 14 Dec, 2020 - Comments: 1

AI and machine learning are being designed into just about everything, but the chip industry lacks sufficient tools to gauge how much power and energy an algorithm is using when it runs on a particular hardware platform. The missing information is a serious limiter for energy-sensitive devices. As the old maxim goes, you can't optimize what you can't measure. Today, the focus is on functiona... » read more

Re-Architecting SerDes
By Brian Bailey - 10 Dec, 2020 - Comments: 0

Serializer/Deserializer (SerDes) circuits have been helping semiconductors move data around for years, but new process technologies are forcing it to adapt and change in unexpected ways. Traditionally implemented as an analog circuit, SerDes technology has been difficult to scale, while low voltages, variation, and noise are making it more difficult to yield sufficiently. So to remain releva... » read more

What Interested You In 2020
By Brian Bailey - 24 Nov, 2020 - Comments: 0

In business you are always told to follow the money, but for us it is more important to follow the readership. If we are not writing what you want to read, then we are missing the mark. I like to review the ones that have garnered the most attention, in part to see if that will influence what I write about for 2021, but also to find out where the industry is looking for the most help. As Sem... » read more

Silo Busting In The Design Flow
By Brian Bailey - 24 Nov, 2020 - Comments: 0

An increasing number of dependencies in system design are forcing companies, people, tools, and flows to become more collaborative. Design and EDA companies must adapt to this new reality because it has become impossible for anyone to do it all by themselves. Moreover, what happens in manufacturing and packaging needs to be considered up front, and what gets designed in the design phase may ... » read more

Brute-Force Analysis Not Keeping Up With IC Complexity
By Brian Bailey - 24 Nov, 2020 - Comments: 0

Much of the current design and verification flow was built on brute force analysis, a simple and direct approach. But that approach rarely scales, and as designs become larger and the number of interdependencies increases, ensuring the design always operates within spec is becoming a monumental task. Unless design teams want to keep adding increasing amounts of margin, they have to locate th... » read more

The Next Big Leap: Energy Optimization
By Brian Bailey - 16 Nov, 2020 - Comments: 1

The relationship between power and energy is technically simple, but its implication on the EDA flow is enormous. There are no tools or flows today that allow you to analyze, implement, and optimize a design for energy consumption, and getting to that point will require a paradigm shift within the semiconductor industry. The industry talks a lot about power, and power may have become a more ... » read more

Designs Beyond The Reticle Limit
By Brian Bailey - 12 Nov, 2020 - Comments: 0

Designs continue to grow in size and complexity, but today they are reaching both physical and economic challenges. These challenges are causing a reversal of the integration trend that has provided much of the performance and power gains over the past couple of decades. The industry, far from giving up, is exploring new ways to enable designs to go beyond the reticle size, which is around 8... » read more

Chinese EDA
By Brian Bailey - 29 Oct, 2020 - Comments: 0

If you saw this headline and thought you missed a press release, don't panic. China has not, at this point, announced to the world that it has a suite of EDA tools ready to roll. The rest of the world is content to look at the substandard attempts it have made so far and write them off as not being capable of developing competitive EDA software. But in all likelihood, given the current politica... » read more

A Renaissance For Semiconductors
By Brian Bailey - 29 Oct, 2020 - Comments: 2

Major shifts in semiconductors and end markets are driving what some are calling a renaissance in technology, but navigating this new, multi-faceted set of requirements may cause some structural changes for the chip industry as it becomes more difficult for a single company to do everything. For the past decade, the mobile phone industry has been the dominant driver for the semiconductor eco... » read more

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