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By the Power Vested in Me, I Now Pronounce You (The SoC Designer)…


…Doomed. Well, maybe that’s a little harsh, but your job won’t be getting any easier; that “happily ever after” may be harder to achieve than you think, and there are a number of reasons why. And by “me” (of vested power), here I’m really talking about the power of the consumer market as a whole and our collective insatiable demand for newer, shinier…well, just plain “coo... » read more