Author's Latest Posts

Like Wayne Gretzky, EDA Aims To Be Where The Puck Is Going, Not Where It Has Been

When I launched this blog series, I set out to share some of the more unique industry transitions I’ve witnessed over my 20+ year career in EDA. The B2B sales process has not been immune to change and transition. In fact, you could create a college curriculum with a daunting syllabus on the major transitions that have impacted the B2B sales process. I won’t drop that on you. The room wh... » read more