The Power And Limits Of Money


[getperson id="11694" p_name="Wally Rhines"], CEO of [getentity id="22017" e_name="Mentor Graphics"], sat down with Semiconductor Engineering to discuss how semiconductor engineering teams make their dollars work even when budgets are limited. The issue is as important as ever, given the industry's unrelenting margin and cost pressure and the growing competition for top talent. What follows are... » read more

Moving From Engineering To Management Or Staying On The Technical Track


In the “Mad Men” days, companies adhered to a strict organizational hierarchy. Employees were either line or staff. Generally, line meant that an employee was on the management track and headed for a corporate executive position, sometimes called C-level or C-suite. Staff meant a place on the technical track with little opportunity for advancement. Today’s corporate environment no long... » read more

Commoditizing Our Kids


My son is graduating from high school this year. He’ll be starting on an engineering degree in the fall. Thinking about the outlook he will face reminds me of questions and comments I have received from customers and colleagues at various points. In my mind these thoughts reduce to a simple question: Is engineering skill becoming a commodity? From Wikipedia: “The exact definition of th... » read more

Executive Viewpoint: Atoptech’s Jue-Hsien Chern


What is the difference between skyscrapers and chips? Dr Chern has worked on both and he says it’s all about how you apply margins. Jue-Hsien Chern started his technology career earning a M.S. and B.S. in Engineering from National Taiwan University and majored in structural engineering — bridges, dams, tunnels and high-rise buildings, all of which had to withstand earthquakes. That is a ... » read more