Author's Latest Posts


The Coming Golden Age For Automotive E/E Design Services And Consulting


By Andrew Macleod and Scott Majdecki The discipline of automotive E/E systems design is being transformed by trends like electrification and autonomous vehicles, which means there is a premium on methodologies like rapid platform (hardware/ software) prototyping, simulation and test, and electrical architecture optimization. Such methodologies hinge on advanced software design tools and the ... » read more

How To Sleep Easier If You Test Auto ICs For A Living


Last month, I looked at the product definition process of automotive ICs, using the $7 billion microcontroller market as an illustration of design exploration to optimize performance, features, die size and product cost. Now I’d like to look at the back end of the process — the final IC testing that’s still critical no matter how sound the upfront work in defining a featuring set and aptl... » read more

Recipe For Automotive IC Design Success


“Not a computer science project!” That’s how an automotive IC design manager I worked with once described IC design in a product definition meeting. I liked his viewpoint. What he meant was: This is a business, not an academic exercise or homework assignment. There are competitors, customers, and opportunity for success and failure. Despite the massive opportunity for the chip industry, d... » read more

Automotive Features Prominently At DAC 2017


Excellent automotive content features prominently at DAC 2017, which starts June 18th in my hometown of Austin. This of course is fitting given that Austin hosted the world’s first truly self-driving car ride just a few months ago. Our mayor, Steve Adler, called Austin the “the Kitty Hawk of driverless cars,” proving he has a future in tech marketing once he’s done with public service. ... » read more

Five Automotive Megatrends


We see the term 'new mobility' becoming a catch-all for everything happening in connected, autonomous, electric vehicle development. It’s too broad a term to describe the future, we need to drill down a level. We have to look beyond automotive today, see where industry technology convergence is taking us, and identify the megatrends. Here at Mentor Automotive, we have identified five: Connect... » read more

Engineering Challenges Of ADAS


Advanced driver assistance systems (ADAS) have made tremendous strides in the past decade. The technology is part of the larger thrust to improve safety of cars, which cause over a million deaths per year around the world. Fortunately, fatal crashes have been on a steady decline for decades even as automobile usage has gone up. This is due in large part to safety-related technologies, including... » read more

Automotive Digitalization And The Customer Relationship


A current big idea that’s kicking around, one that motivates much of what we’re trying to do with Mentor Automotive tools and services, is that digitalization represents the third relatively recent disruption of the auto industry. Yes, the effects of the first two, the opening of China and the electrification of the powertrain, are still being felt. But the effects of the third will almost... » read more

Perspectives on the Future of Mobility from SAE World Congress 2016


The discussions rage on, and I'm not talking about any election banter, which is growing tiresome. (I’ll note here that election cycles back home in the U.K. last just a month or so.) I’m talking about the future of mobility, the way you and I get around in the world — a hot topic last month at SAE World Congress. Along with much of the rest of the automotive engineering community, I w... » read more

The Road To Electronics Consolidation In The Vehicle


I’ve been at Mentor for more than six months as the director of automotive marketing. It’s an exciting technology space with many great stories to tell, most stemming from the fact that the automotive industry is being disrupted like never before. Indeed, I’ve heard it said more than once that there will be more change in the next 5 to 10 years than there has been since the days of Henry ... » read more