Anne Cirkel

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Anne Cirkel is Technology Marketing Director at Mentor Graphics, a Siemens Company. She served as the General Chair for the 52nd Design Automation Conference.

Author's Latest Posts

Week 34: January 23, A Perfect Friday
By Anne Cirkel - 30 Jan, 2015 - Comments: 0

Designer and IP track submissions are up 27% compared to 2014. This is an amazing success and we have to thank all the designer track and IP track subcommittee members for getting the word out and motivating their industry peers to submit in such numbers. Tallying it up, it appears we received the most submissions since we started the designer track back in 2010 (we called it the user track bac... » read more

Week 33: Changes To The DAC Show Floor
By Anne Cirkel - 23 Jan, 2015 - Comments: 0

At this point in my blogging/vlogging career I’m assuming I have an audience of thousands who hang on my every word. But the few of you left (okay, so this is tongue in cheek… I have in fact seen the number of YouTube views!) who have not seen my DAC TV interview with Brian Fuller (below) need to know that we are changing DAC exhibit hours and moving the evening receptions on Monday and Tue... » read more

Week 32: So Many Good Proposals
By Anne Cirkel - 16 Jan, 2015 - Comments: 0

On Monday we had our marathon conference call to review all invited content – that is, special sessions in EDA, embedded, automotive, and security, as well as panels and tutorials. Wow! I was blown away, and it seems we must have a record year for submitted content. I counted 27 submissions just for tutorials, a niche part of DAC (though an important one at that). There is a DAC record for em... » read more

Week 31: The Content Machine Is Well Oiled And Running
By Anne Cirkel - 09 Jan, 2015 - Comments: 0

We are running on all cylinders working on the DAC conference program. Next week we have a three-hour conference call to review most of our invited content, as well as panels, tutorials, workshops and collocated events. Early February is the Technical Program Committee Meeting in Houston, where we will finalize the technical conference program. All our TPC members right now are reviewing submit... » read more

Week 30: Recovering From Holiday Travel…
By Anne Cirkel - 02 Jan, 2015 - Comments: 0

Happy New Year! The good news is that one more weekend looms, maybe a useful window for recovery if your batteries are running low after hustling around during the holidays as I did. Packed roads, busy airports, standing in line, being impatient, getting angry… I admit wondering, as my seasonal spirit waned, why we all do this to ourselves? My destination was Germany, so I could spend Christm... » read more

Week 28: Free Every Day At DAC!
By Anne Cirkel - 19 Dec, 2014 - Comments: 0

When I started this blog back in June, one of the first questions I got was from Daniel Payne, one of my favorite SemiWiki bloggers: “This year at DAC on Monday morning when the exhibits opened at 9 a.m. I saw for the very first time that attendees were coming down the escalators, then making a U-turn and deciding to attend the sessions instead of the exhibits. Usually there is a line waiting... » read more

Week 27: Announcing DAC TV
By Anne Cirkel - 12 Dec, 2014 - Comments: 1

I’m just back from a few days in San Jose, which luckily is only a short flight away from Portland. After so many of these trips I've found that most of the time I'm surrounded by familiar faces and the one or two flustered employees that couldn’t catch their much more convenient corporate commuter flight. I have to admit the idea of bypassing airport security and just showing my badge, gra... » read more

Week 26: A Surge For Embedded At DAC
By Anne Cirkel - 05 Dec, 2014 - Comments: 0

A few weeks ago I told you about the best kept secret at DAC—the fact that about 30% of our content at DAC is focused on embedded systems and software. This came as a surprise to a lot people and shortly afterwards we were contacted by Rich Nass who is the executive vice president and brand manager of embedded computing design at Open Systems Media and the former editorial director for ESC �... » read more

A Time For Thanks
By Anne Cirkel - 01 Dec, 2014 - Comments: 0

Born and raised in Germany, Thanksgiving is not really “my” holiday but I am very appreciative of it. It is wonderful how everyone comes together and reflects on what they are grateful for. In my role as DAC general chair this year, there are many additional things that come to mind. First, the larger semiconductor industry is enjoying robust growth, which translates into increased demand f... » read more

Week 24: Now The Review Work Begins
By Anne Cirkel - 21 Nov, 2014 - Comments: 0

At least here in the United States, with next week’s Thanksgiving holiday and Christmas decorations already appearing in stores, there’s a sense that vacation season is around the corner. In contrast, on the technical program committee, we’re gearing up for real work, which in many ways is just now beginning. The deadline for invited content to DAC was last week and now we are in full thr... » read more

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