Optima Design Launches, Focuses On Functional Safety


Autonomous driving is really happening. "Although a concept and dream for many automotive enthusiasts and engineers since the 1950s, now it's really happening," asserted Jamil Mazzawi, founder and CEO of Optima Design, which launched today. “At the same time, everybody knows that if we continue to have accidents, like the Tesla accident or the Uber accident, this will not work. People will... » read more

Week in Review: IoT, Security, Autos


Products/Services Rambus reports completing the sale of its Payments and Ticketing businesses to Visa for $75 million in cash. “With 30 years of experience pushing the envelope in semiconductor design, we look toward a future of continued innovation to carry on our mission of making data faster and safer,” Rambus President and CEO Luc Seraphin said in a statement. “Completing this transa... » read more

Week in Review: IoT, Security, Autos


Products/Services The Networking for Autonomous Vehicles Alliance announces that Marvell Semiconductor is joining the NAV Alliance following its acquisition of Aquantia. Fourteen companies are in the industry organization, including Bosch, Continental, Nvidia, and Volkswagen. “The NAV Alliance is developing the platforms that will create the future of transportation and we believe that Multi... » read more

Bolstering Security For AI Applications


Hardware accelerators that run sophisticated artificial intelligence (AI) and machine learning (ML) algorithms have become increasingly prevalent in data centers and endpoint devices. As such, protecting sensitive and lucrative data running on AI hardware from a range of threats is now a priority for many companies. Indeed, a determined attacker can either manipulate or steal training data, inf... » read more

Week in Review – IoT, Security, Autos


Products/Services Arm TechCon got under way with a series of announcements. Arm is a founding member of the Autonomous Vehicle Computing Consortium, along with General Motors, Toyota Motor, DENSO, Continental, Bosch, NXP Semiconductors, and Nvidia. More information on the consortium is available here. “Imagine a world where vehicles are able to perceive their dynamically changing environment... » read more

Spreadsheets In Virtuoso


The looming tape-out deadline is the nightmare that keeps most design managers up at night. Managing schedules and tracking progress is always a black art that few, if any, can master. Various project management tools and methodologies have been developed that can help, if followed diligently. However, the learning curve of the tools, or the training and overhead of the process, often result in... » read more

Week in Review – IoT, Security, Autos


Products/Services Cadence Design Systems is working with Adesto Technologies to grow the Expanded Serial Peripheral Interface (xSPI) communication protocol ecosystem, for use in Internet of Things devices. The Cadence Memory Model for xSPI allows customers to ensure optimal use of the octal NOR flash with the host processor in an xSPI system, including support for Adesto’s EcoXiP octal xSPI ... » read more

Using Multiple Inferencing Chips In Neural Networks


Geoff Tate, CEO of Flex Logix, talks about what happens when you add multiple chips in a neural network, what a neural network model looks like, and what happens when it’s designed correctly vs. incorrectly. » read more

Adjusting The Finish Line In Auto Electronics


There are two big hurdles in automotive electronics. One is developing autonomous vehicles, and the other is the electrification of those vehicles. In both cases, the development time may be a lot longer and more costly than anyone expected, and the impact may be much more far-reaching than the initial effort would suggest. For automakers, the key question in all of this is how they will dif... » read more

Why EV Battery Design Is So Difficult


Automotive batteries always have been treated as plug-and-play parts of a vehicle, but that approach no longer works in electric vehicles. In fact, the battery is now a differentiating factor, and it is the heaviest and most expensive component. What used to be a relatively simple component has been replaced by a variety of sensors to measure complex static thermal and aging effects, as well... » read more

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