Executive Insight: Ajoy Bose


SE: What keeps you awake at night? Bose: What I worry about more than anything else is the need for us (at Atrenta) to show growth on an ongoing basis. A company’s challenges change with the lifecycle of that company. In the early days you worry about survival and trying to establish yourself in the industry. Fortunately, Atrenta is a bigger company today, so the nature of the concerns has c... » read more

Mid-Year Market Review: A Tale Of Two Halves


The month of July brings 110-degree weather to Phoenix and a welcome trip to San Francisco for Semicon West. It also means the year is half over and it’s time to assess mid-year market dynamics. Spirits were high last week at Semicon West. Most equipment vendors made significant revenue gains in the first half of 2014 and expect the second half of the year to be just as good or even bette... » read more

Everyone Is A Programmer


There was a time when so many people didn’t know how to program their VCRs that OEMs stopped adding clocks because it was embarrassing to have them constantly blinking “12:00.” We’ve come a long way since VCRs. And that means all of us. While engineers have always enjoyed tinkering with technology, what’s changed is that everyone tinkers with technology now. Everyone programs phone... » read more

Without Moore’s Law: EDA


Semiconductor Engineering is examining the assertion about the end of Moore’s Law in a number of different ways. The special report, “Will 7nm and 5nm really happen?” looked at the technical aspects related to continuing into finer geometries. “Moore’s Law Tail No Longer Wagging the Dog” asked the question about the economics of people being able to afford to go to the latest node. ... » read more

The Week In Review: Design


M&A Cadence completed its acquisition of Jasper Design Automation, using cash and revolving credit to finance the deal. It will explain the impact on 2014 financial results in fiscal 2015. Jasper’s team, led by CEO Kathryn Kranen, will now report to Cadence senior VP Charlie Huang in Cadence’s System & Verification Group. The deal was first announced in April. Tools Coverity un... » read more

The Largest Planet-Wide Business Opportunity….Ever


Last week was the official start of the largest planet-wide business opportunity for semiconductors…ever. The world’s largest economy has decided that carbon dioxide is a pollutant that will be regulated. Direct action has started. In a few years every new car will be a hybrid, renewable power generation will be the norm, and every new house will have solar panels. To my mind this has b... » read more

The Hidden Side Of Security


Inside of large chip companies, security is being taken very seriously these days. They just don’t talk about it very much—and sometimes not at all, even to their own employees. In fact, procedures have been instituted inside all of the major chipmakers to ensure that chips are secure on every level, including who gets to see what data within those companies, according to multiple Semico... » read more

Executive Insight: Simon Segars


SE: What concerns you most? Segars: In the context of design and where chip design is going, ARM is a long-term business. We’re doing stuff now that is going to ship in five years’ time. Obviously, for everyone in this space, Moore’s Law has been a fantastic thing. It’s enabled us to achieve really fantastic scaling of transistors, and everyone knows that is getting harder and harder... » read more

Executive Insight: Aart de Geus


SE: What worries you most? De Geus: Everything I do is with high intensity, and what is of super high intensity right now—and there are challenges and opportunities in it—is that we have the confluence of some very big changes right now happening at the same time. On the technology side, there are multiple intersections. One is the intersection of another 10 years of Moore’s Law—finF... » read more

Executive Insight: Charles Janac


SE: What’s your biggest concern? Janac: Staying current. One of the things that is really important is to understand shifts in the marketplace. In the past, we looked at whether to target our interconnect solution at digital TV or mobility. This was actually a very interesting question in 2005. The DTV market looked better, but we were not getting enough evaluations. We were doing better i... » read more

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