tag: business

Executive Insight: Grant Pierce
By Ed Sperling - 29 May, 2014 - Comments: 0

SE: What worries you most? Pierce: At the very top of my list is continuing to attract the talent into the company that we’ve managed to build up over time. Inside of Sonics, it’s a unique situation. We’re at the boundary between system-level architecture and chip-level micro-architecture for having what the system guys are looking for in the silicon. We need expertise in any IP that t... » read more

Executive Insight: Hossein Yassaie
By Ed Sperling - 28 May, 2014 - Comments: 1

SE: What concerns you looking out at the semiconductor industry? Yassaie: There are big changes in the industry over the last two years, such as the verticalization in the mobile space. Every semiconductor company wanted to play in mobile. It was just a fact of life that some of these guys would give up. That was a major change, and it was something we could see coming. Our focus is diverse ... » read more

Executive Insight: Prakash Narain
By Ed Sperling - 27 May, 2014 - Comments: 0

SE: What’s your biggest concern? Narain: We are a smaller company, and ultimately we compete on the basis of the quality of the solutions we provide to customers. What’s the value proposition? How many X better will our solution be compared to the existing solutions that are in deployed in the market? You make a projection about it in your mind, and you make investments, and until they�... » read more

EDA Economics Changing
By Ed Sperling - 22 May, 2014 - Comments: 0

From most perspectives, there has never been a better time to be in the EDA business. Automation tools are in demand as complexity rises, and new companies jumping into the semiconductor business are starting out with commercially available tools rather than developing their own—and taking years, sometimes even decades, to replace them. EDA’s slice of the semiconductor market consistent... » read more

New Business Model: Flexible Silos
By Ed Sperling - 22 May, 2014 - Comments: 0

Operational silos within organizations have a long history of streamlining processes and maximize efficiency. In fact, that approach has made enterprise resource planning applications a must-have for most companies, and cemented the fortunes of giants such as SAP and Oracle, as well as the giant consulting companies that recommend them. But those kinds of delineations don’t work so well fo... » read more

Drowning In Choices
By Ed Sperling - 15 May, 2014 - Comments: 0

There are at least half a dozen possible options for 28nm process technologies. There will be even more for the finFET generation. And that’s just the beginning of how complicated things will become over the next few years. There are multiple ways to test, seemingly infinite numbers of IP offerings—even from the same IP providers—and even more packaging options to put them together. Th... » read more

How Much Testing Is Enough?
By Mark LaPedus - 15 May, 2014 - Comments: 1

As chipmakers move towards finer geometries, IC designs are obviously becoming more complex and expensive. Given the enormous risks involved, chipmakers must ensure the quality of the parts before they go out the door. And as part of quality assurance process, that requires a sound test strategy. But for years, IC makers have faced the same dilemma. On one hand, they want a stringent test me... » read more

Executive Insight: Wally Rhines
By Ann Mutschler - 05 May, 2014 - Comments: 1

Semiconductor Engineering sat down with Wally Rhines, chairman and CEO of Mentor Graphics, to discuss what is required for EDA to grow, key areas of opportunity for EDA growth and going against the grain. The interview is part of an ongoing series of in-depth interviews with top executives from all segments of the industry. SE: What keeps you awake at night? Rhines: Actually nothing keeps... » read more

Efficiency Metrics Get Fuzzy
By Ed Sperling - 24 Apr, 2014 - Comments: 0

Not too long ago chipmakers used to measure transistors per hour and software developers would measure lines of code written per day or per week. Those metrics have fallen by the wayside—and chipmakers are still lamenting that loss. The problem is that nothing has come along to replace the old metrics, and complexity has left many chipmakers scratching their heads about how to build effici... » read more

Executive Insight: Charlie Cheng
By Brian Bailey - 23 Apr, 2014 - Comments: 0

Semiconductor Engineering sat down with Charlie Cheng, CEO of Kilopass Technologies, to talk about his role in transforming the company. What follows are excerpts of that conversation. SE: Can you talk about your existing product and its evolution? Cheng: The founders discovered a new type of [Non Volatile (NVM), One Time Programmable (OTP)] memory and protected it with a number of patents.... » read more

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