tag: Amazon

Securing EDA In The Cloud
By Brian Bailey - 30 Jul, 2015 - Comments: 1

In the first part of this article, EDA’s Clouded Future, the types of application suitable for cloud-based solutions were examined and the cost benefits that could arise for both EDA suppliers and consumers. Security has stood in the way of widespread adoption, but it is a little more complex than just being concerned about a theft of sensitive design data. Security involves data protect f... » read more

Consolidation And Innovation
By Ed Sperling - 16 Jun, 2015 - Comments: 0

Consolidation is happening across the semiconductor industry, in ways that are very apparent and others that aren't so obvious. On the chipmaker side, NXP's acquisition of Freescale, Avago's acquisition of Broadcom and LSI, and Intel's acquisition of Altera are so big that they require approval by multiple governments. Less obvious are moves such as Apple's build out of its processor team, a... » read more

Rethinking The Cloud
By Ed Sperling - 12 Mar, 2015 - Comments: 0

Data center architectures have seen very few radical changes since the commercial introduction of the [getentity id="22306" comment="IBM"] System/360 mainframe in 1964. There have been incremental improvements in speed and throughput over the years, with a move to a client/server model in the 1990s, but from a high level this is still an environment where data is processed and stored centrally ... » read more

Amazon Fire And The Importance Of Interface Design
By Brian Fuller - 10 Jul, 2014 - Comments: 0

The flames have died down a bit from the red-hot coverage of the launch of the Amazon Fire smart phone, but the impact of the announcement lingers for me. Love or hate Amazon (I love the company), you have to tip your hat to CEO Jeff Bezos. He’s redefined smart phone design with this offering and in the process forced our industry to think about how we support system designers like Amazon. ... » read more

Blog Review: July 2
By Ed Sperling - 02 Jul, 2014 - Comments: 0

Mentor’s Nazita Saye has reservations about driverless cars. Sometimes it’s actually fun to drive—and sometimes it isn’t. Cadence’s Brian Fuller is a bit more optimistic about driverless cars. He says that from the standpoint of safety, efficiency and environment, autonomous vehicles will be a big step forward—if and when some critical problems are solved. And along the same... » read more

Everyone Is A Programmer
By Ed Sperling - 26 Jun, 2014 - Comments: 0

There was a time when so many people didn’t know how to program their VCRs that OEMs stopped adding clocks because it was embarrassing to have them constantly blinking “12:00.” We’ve come a long way since VCRs. And that means all of us. While engineers have always enjoyed tinkering with technology, what’s changed is that everyone tinkers with technology now. Everyone programs phone... » read more

Blog Review: June 25
By Ed Sperling - 25 Jun, 2014 - Comments: 0

Is the Amazon Fire smart phone a paradigm shift? Cadence’s Brian Fuller looks at the first application-specific smart phone and why it’s noteworthy—regardless of how well it fares against phones made by Apple and Samsung. Rambus’ Deepak Chandra Sekar digs deep into interconnect technology and where the prevailing winds are blowing—copper barrier/cap/liner optimization, a slowdown i... » read more

Look Who’s Making Chips
By Ed Sperling - 27 Mar, 2014 - Comments: 1

The entry into the chip business by companies such as Apple, and possibly Google, Amazon and a handful of others, may seem like a land grab in the semiconductor world, but the reality is that system companies have always done their own semiconductor design. Only the names have changed. IBM made its own PC processors, and it still makes them for its high-end servers. HP made chips for its PCs... » read more

Power Shift
By Ed Sperling - 13 Mar, 2014 - Comments: 1

The disaggregation of the mobile market, which began with Nokia, Ericsson and RIM challenging the entrenched position of Motorola back in the late 1990s, is shifting again. This time it’s being driven by a different kind of power play, namely physical power issues inside a device. The biggest problem in shrinking die and pushing economies of scale in conjunction with Moore’s Law is relat... » read more

Big Iron Conundrums
By Ed Sperling - 24 May, 2013 - Comments: 0

Enormous attention is being focused on energy efficiency in mobile devices because time between charges trumps a slight boost in performance. Inside of data centers those benefits are far less clear. While energy costs remain a huge factor—they are a visible part of the bottom line costs for a CIO—how to reduce those costs is anything but a simple equation. Just adding more energy-saving... » read more

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