tag: business

Where Do We Go Next?
By Ed Sperling - 06 Nov, 2009 - Comments: 0

Jim Hogan and Paul McLellan opened an interactive, thought-provoking discussion at ICCAD this week on how EDA needs to change to be successful in the year 2020. The conclusion of this well-known duo--Hogan, the VC, and McLellan, the blogger, in their current incarnations--pointed toward optimization and software signoff, given the amount of software that is now moving into designs and t... » read more

Design By Consensus
By Cheryl Ajluni - 29 Oct, 2009 - Comments: 0

By Cheryl Ajluni On Monday, October 12, the National Association of Business Economists (NABE) announced the results of a survey of professional forecasters regarding the economy. Their consensus was clear: the worst U.S. recession since the Great Depression has ended. While many Americans still think the country’s economy is in poor shape, a CNN/Opinion Research Corp. poll taken between O... » read more

An Uneven Rise From The Ashes
By Ed Sperling - 16 Oct, 2009 - Comments: 0

There are signs that we are emerging strongly from the recession, and signs that we are still staggering. So which is correct? Unfortunately, it’s both. The problem with the bulk of the electronics market now devoted to consumer spending is that there’s no compelling need to upgrade. There will always be replacements. Cell phones break. Cars fall apart. Even desktop computers burn up. Bu... » read more

What The Downturn Has Wrought
By Ed Sperling - 29 Sep, 2009 - Comments: 0

!--StartFragment--> The big companies felt the pain first, or at least they acknowledged it. In big companies, pain is felt in dollars. In smaller companies, it’s felt everywhere because every person counts. What the big IDMs did first was offload their fabs, or at least open them up for enough business to sustain their investments in new technology. That’s the strategy taken by IBM, an... » read more

Where Did All The Jobs Go?
By Ed Sperling - 18 Sep, 2009 - Comments: 0

Recoveries are measured in dollars, not in jobs. This one—and even the last recovery in 2003—will produce far fewer full-time jobs in the short run than past recoveries. That doesn’t mean companies won’t hire great numbers of workers. But much of that will be contract labor. The trend is to not hire full timers until it’s hard to get enough qualified people to do contract work be... » read more

Business In The Time Of Influenza
By Ed Sperling - 29 Apr, 2009 - Comments: 0

The current round of flu will have lasting repercussions on the electronics industry, whether it turns into the kind of pandemic that killed 50 million to 100 million people in the fall of 1918 or whether it proves to be a localized tragedy. We won’t know that for months, of course. The 1918 flu actually began as a relatively mild illness the previous spring before mutating into one of the ... » read more

The Other Side Of Consolidation
By Ed Sperling - 23 Apr, 2009 - Comments: 0

Consolidation has begun again in the electronics industry, but so far the majority of it is happening at the customer level.   While this is a sign that the economy has bottomed out and credit is beginning to flow—as unevenly as it always does when a downturn bottoms out—it’s creating a rather disturbing trend. Fewer customers mean fewer designs, even though the complexity of the des... » read more

Experts At The Table: Platform-Based Design
By Ed Sperling - 23 Apr, 2009 - Comments: 0

By Ed Sperling System-Level Design sat down with Simon Bloch, vice president and general manager of ESL/HDL Design and Synthesis at Mentor Graphics; Mike Gianfagna, vice president of marketing at Atrenta; and Jim Hogan, a private investor. What follows are excerpts of a lively, often contentious two-hour conversation.     SLD: Where does the consolidation happen in the chip design world... » read more

Follow The Design Activity
By Ed Sperling - 17 Mar, 2009 - Comments: 0

Everyone seems to be on a low-power kick, from the ASIC/ASSP world to the growing market of low-power embedded processors and SoCs. But what do the actual numbers tell us about the future trends for such low-power designs? One way to answer that question is to look at the result of architectural tradeoff studies currently being performed by chip designers. (See chart below) A causal glance a... » read more

Next Steps In Verification IP
By Ann Mutschler - 19 Feb, 2009 - Comments: 0

By Ann Steffora Mutschler With the cost of failure at an astronomical high, the last thing chip designers want to worry about is the physical IP they will use to build their SoC. In addition to less willingness on the customer’s behalf to take risks, complexity and economics have driven the need for more off-the-shelf IP and a corresponding rise in interest in verification IP. Compoundi... » read more

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