The Next Big Thing, And Who Will Own It


At the beginning of this decade a writer for a powerful newspaper told me that, come hell or high water, she wasn’t giving up print—no matter how important online got to be. I had to think about that for awhile before answering, “It may not be your choice.” That newspaper is now a shadow of what it once was, but the statement keeps reminding me of some of the brash claims being mad... » read more

Pulling Power Out Of Thin Air


By Cheryl Ajluni It wasn’t all that long ago that voice communication via a traditional landline was the norm. At the time, consumers would have been hard pressed to imagine a world in which anytime, anywhere communication (voice and data) with a device no bigger than the human hand was possible. Many of those same consumers might today find it hard to conceive of a world in which their... » read more

Moore’s Law vs. Low Power


By Ed Sperling Moore’s Law and low-power engineering are natural-born enemies, and this dissension is becoming more obvious at each new process node as the two forces are pushed closer together. The basic problem is that shrinking transistors and line widths between wires opens up far more real estate on a chip, which encourages chip architects and marketing chiefs at chipmakers to take... » read more

More Cores, Different Approaches


By Ed Sperling The general consensus among software developers is that some applications will never be able to take advantage of multiple cores, but that certainly doesn’t mean system designers can’t figure out ways to use more cores. Nor does it mean that all cores are created equal. The picture that is emerging from multiple chipmakers shows the following trends: More cores have lim... » read more

Hot Chips 2009: It’s All About Multicore And Low-Power


By Pallab Chatterjee The game has changed for processors. The goal now is data throughput, not higher gigahertz and more watts. That shift dominated the presentations at the Hot Chips conference this week. In previous years, the theme was higher single-core performance, more power and smaller geometries processes. This year it was all about multi-core and multi-power options as the realities ... » read more

Mythbusters: Moore’s Law, Low Power And The Future Of Chip Design


By Ed Sperling Contrary to popular belief, Moore’s Law is not in serious trouble. Nor will active power in most devices be reduced to the millivolt or microvolt level anytime in the near future. And chip design will not disappear, be relegated to the push of a button or move offshore from one low-cost wage location to the next until ultimately it gets to a place where no one is paid a salary... » read more

Who’s In Control Now?


By Ed Sperling Power is shifting across the design industry in multiple ways and sometimes across multiple continents, driven by complexity and cost pressures and entirely new forms of competition. On one side of the equation, foundries are dictating more of what goes on up front in the design cycle. Design for manufacturing is a prerequisite at 45nm and below, and they’re the ones dictatin... » read more

The Argument For Low Power In The Data Center


By Ann Steffora Mutschler For budgetary and ‘green’ motives, enterprise IT customers are demanding higher energy efficiency from their servers. This ultimately rests on the shoulders of the processor designer as the MPU is a significant source of power usage. Interestingly, the hidden and ugly truth is that for most data center managers, the cost of electricity for that data center is... » read more

Where The Jobs Are


The job market for design and verification engineers seems to be exploding. In the past week, listings have been flooding onto jobs boards for LinkedIn semiconductor design groups. The only trouble is engineers may have to move to get the jobs—sometimes halfway around the globe. There have been a bunch of job postings for semiconductor expertise in India, the United Kingdom, as well as pla... » read more

Software Becomes The Main Differentiating Factor


By Ed Sperling Software has always been critical in determining what makes one chip different from another, but for the next couple of process nodes it will take on new significance. Rather than just defining function, it also will be one of the key determinants in performance and function. Behind this change is a bottleneck in lithography, which generally is not something most design eng... » read more

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