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Who Owns A Car’s Chip Architecture


Kurt Shuler, vice president of marketing at Arteris IP, examines the competitive battle brewing between OEMs and Tier 1s over who owns the architecture of the electronic systems and the underlying chip hardware. This has become a growing point of contention as both struggle for differentiation in a market where increasingly autonomous vehicles will all behave the same way. That, in turn, has si... » read more