tag: business

Engineering Knowledge Management
By Ansys - 09 Mar, 2016 - Comments: 0

The business forces driving the need for a managed simulation environment have been with us for years and have been the impetus for the widely recognized corporate initiatives such as Total Quality Management (TQM) and Six Sigma. Engineering mantras such as “reduce cycle time” and “improve quality” translate into business objectives such as “reduce costs” and “improve the bottom l... » read more

Industrial Electronics Gain Greater Manufacturing Flexibility With Embedded Memory
By Lee Sun - 03 Mar, 2016 - Comments: 0

While IoT continues to capture the semiconductor industry’s collective imagination, not to be overlooked is the industrial electronics market. Just consider the wide swath industrial electronics cuts. It could be anything related to electrical equipment in an industrial setting, and includes everything from control systems, instrumentation, mechanicals and diagnostics to signal processing and... » read more

What’s After Smartphones?
By Ed Sperling - 25 Feb, 2016 - Comments: 2

One of the unique things about the semiconductor industry is that it has fueled the digital revolution almost entirely by focusing on its core competencies of performance, power and area. There are few, if any, industries that can tie global growth and success to what amounts to an almost isolationist business model. Salespeople have to sell those chips, of course. Marketers have to create ... » read more

Racing To Design Chips Faster
By Ed Sperling - 25 Feb, 2016 - Comments: 6

A shift is underway to develop chips for more narrowly defined market segments, and in much smaller production runs. Rather than focusing on shrinking features and reducing cost per transistor by the billions of units, the emphasis behind this shift is less about scale and much more about optimization for specific markets and delivering those solutions more quickly. As automotive, consumer e... » read more

A Winning Formula
By Lauro Rizzatti - 22 Feb, 2016 - Comments: 0

It may be fitting that DVCon will be held the same week as Super Tuesday this year, the day when the greatest number of states in the U.S. hold primary elections. Big dollar expenditures and return on investment (ROI) strategies are part of today’s political landscape, as they are with chip design and verification. Missing a delivery window for an electronics device can cost 25% or more o... » read more

China’s Impact On The Semiconductor Market
By Bob Smith - 08 Feb, 2016 - Comments: 2

China’s impact on the semiconductor market is unmistakable. The question so many industry watchers wonder: Is it the new center of the semiconductor universe? Some statistics may help determine the answer. China topped the list of five worldwide exporters in 2014, with the European Union coming in second. The U.S. finished third, followed by Germany and, in fifth place, Japan. (See Fig. 1... » read more

Mapping Silicon Valley’s Changes
By Ed Sperling - 04 Feb, 2016 - Comments: 0

Silicon Valley is changing again, this time in ways no one would have predicted a decade ago. The Valley has a long history of reinventing itself, and to some extent redefining the boundaries of exactly what constitutes Silicon Valley. The core of the Valley started out producing electronic components primarily for the military and then large electronics companies in the 1970s. The actual te... » read more

Time For Change
By Ed Sperling - 28 Jan, 2016 - Comments: 1

Semiconductor companies have been knocking on doors outside of the computer industry for the better part of two decades, pitching the value of digital and mixed-signal technology for improving efficiency in many market sectors. For most of that time, they received polite nods, occasional inquiries for more information and not much else. But over the past several years, those doors have open... » read more

Device Adequateness
By Brian Bailey - 28 Jan, 2016 - Comments: 1

There is a growing chorus of people who are saying that 2016 will be, quite frankly, a boring technology year. They talk about no new or exciting products coming along. They talk about a lack of imagination, a lack of new product categories and quite a few failed categories from the past couple of years, such as wearables. It all comes down to the fact that products have not managed to make us ... » read more

Industry Road Map Under Construction
By Ed Sperling - 21 Jan, 2016 - Comments: 0

While most engineers think in terms of PPA—the classic power, performance and area tradeoffs—their bosses tend to see the world in terms of risk vs. opportunity. Until 22nm, these two objectives moved forward at roughly the same pace, despite the growing technical challenges of fitting more functionality into an SoC. Much has changed since then, and even more will change over the next f... » read more

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