The boundless possibilities of automation in cars and other vehicles have captivated designers to the point that electronic content is now a stronger driver of differentiation than any other factor. It accounts for a substantial fraction of material cost in any of these vehicles. But this revolution in automotive technology comes with a caveat. In other applications, an electronics problem may ... » read more
As the automotive industry strives for greater levels of autonomous functionality, ICs will become integral in virtually every vehicle system. Companies previously embedded in non-safety critical markets are transitioning current technologies to the growing and rapidly evolving automotive market. These companies will face the unfamiliar challenges associated with having to enhance their IP to s... » read more
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