Why Is My Device Better Than Yours?


Differentiation is becoming a big problem in the semiconductor industry with far-reaching implications that extend well beyond just chips. The debate over the future of [getkc id="74" comment="Moore's Law"] is well known, but it's just one element in a growing list that will make it much harder for chip companies, IP vendors and even software developers to stand out from the pack. And withou... » read more

Are Models Holding Back New Methodologies


Semiconductor Engineering sat down to discuss the state of the industry for [getkc id="101" kc_name="modeling"] at abstractions above [getkc id="49" kc_name="RTL"], a factor which has delayed adoption of [getkc id="104" kn_name="virtual prototypes"] and the proliferation of system-level design and hardware/software codesign. Taking part in the discussion were Frank Schirmeister, group director,... » read more

System Design Enabling Surround Computing


For a while now I have been wondering about the next killer application driving electronics. During CDNLive in Austin a couple of weeks ago, Dr. Lisa Su, at the time still Chief Operating Officer and since October 7th president and CEO at AMD, gave some answers at a keynote titled, “The Trends Redefining Our Industry.” The answer may well be “surround computing.” Su identified a coup... » read more

Blog Review: Oct. 22


What is UX? The User Experience, of course. Rambus' Aharon Etengoff notes that the IoT UX is now the subject of a Harvard Business Review article. A long list of hurdles are expected at the 10nm process node, including multiple levels of local interconnects, more complex layout rules, timing problems, and a slew of others. Cadence's Richard Goering puts it all in perspective. Mentor's R... » read more

Blog Review: Oct. 15


Obesity makes your liver age faster, but you'll need a sophisticated biological clock to see that. Ansys' Bill Vandermark uncovers the top 5 engineering articles of the week. This one includes cyborg horses and an implanted prosthetic arm. Mentor's Colin Walls takes a look at "hard" and "soft" real time. It sounds like something out of a Salvador Dali painting. Rambus' Aharon Etengoff t... » read more

One-On-One: Mike Muller


SE: What happens with memory, where access is more localized? Muller: Hybrid memory cube is one approach. HBM is another. ARM is chairing an IEEE standards group for a next-gen memory interface to make sure we build memories that fit mobile as well as networking and classic servers. Whereas in the past, memories were driven from the performance, we need to make the power scales with the band... » read more

The Week In Review: Design


IP Synopsys rolled out verification IP for mobile PCIe, including built-in M-PHY, for UVM environments. Cadence introduced MIPI SoundWire controller IP, which allows bi-directional digital communication using low gate count and minimal complexity. Deals ARM and TSMC rolled out a road map for 64-bit ARM-based processors at 10nm. The companies said the early pathfinding work is expected t... » read more

Embedded At DAC


It seems to be one of DAC’s best kept secrets – right up there with what happened to Free Monday – that about 30% of the conference content is focused on embedded systems and software (ESS). The call for contributions is still open and I want to remind you that you can submit your research work in ESS to DAC. When Leon Stok of IBM was General Chair for the 48th DAC he started our embedded... » read more

Revolutionizing The Connected World


One of the 21st century’s biggest global developments is the evolution of connectivity. If you had asked someone 20 years ago what they understand the word ‘connected’ to mean, it is unlikely they would associate it so firmly with technology. Mobile technology has transformed the way in which we interact with one another. We are surrounded by a rapidly growing network of connected devi... » read more

Driving Memory Beyond DDR4


While attending recent technology trade shows, the Intel Developer’s Forum (IDF) in August and last week’s ARM TechCon, I participated in many interesting discussions around server performance, power consumption, memory bandwidth and capacity. The race to introduce higher-performing servers that consume less power is fueled by the growing demand for new applications in the enterprise, commu... » read more

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