tag: Apple

Explosion Of Creativity
By Ed Sperling - 03 Sep, 2015 - Comments: 0

One of Steve Jobs' great revelations occurred while watching his young daughter use a computer with a graphical user interface. He observed that adults ask how to use a computer, whereas children ask what you can do with it. The semiconductor industry is experiencing one of those seminal moments with the Internet of Things/Internet of Everything. While work continues to ensure that electrons... » read more

Quality And Safety In Automotive Electronics: Venturing beyond ISO-26262
By Bernard Murphy - 03 Sep, 2015 - Comments: 1

By Bernard Murphy and Jim Hogan Rumors of ‘Project Titan’, the Apple Car, are making the rounds. True or not, when we hear Apple touted as a potential automaker, it’s clear how pervasively electronic content has invaded our cars. A 2013 National Auto Dealers Association report graded electronic content at 15% of auto-buying decision factors, impressive growth from close to zero only... » read more

Getting Paid More
By Ed Sperling - 27 Aug, 2015 - Comments: 0

Consolidation is a regular news item in the semiconductor industry, and has been for years, but most of those deals have been relatively small. What's changing is the amount of consolidation involving big companies, fueled partly by a massive M&A fund in China, partly by an arms race in preparation for the IoE, and partly by the kind of thinking that if other companies are doing it, it's dan... » read more

Software Driving More Hardware Designs
By Ed Sperling - 27 Aug, 2015 - Comments: 2

The influence of software engineers is growing inside of chip and systems companies, reversing a decades-old trend of matching the software to the fastest or most power-efficient hardware and raising as-yet unanswered questions about what will change in SoC design. The shift is particularly evident in chips developed for high-volume markets such as mobile phones and tablets. It's also happen... » read more

Hardware-Software Co-Design
By Tom De Schutter - 27 Aug, 2015 - Comments: 1

A famous electronics company recently launched a new TV and web commercial emphasizing the importance of designing hardware and software together. (You can view the video here.) It is interesting to see that we have evolved to a state where a phone maker actually feels compelled to talk about the technical details of how the phone was designed. Rather than focusing on the screen resolution,... » read more

Fundamental Shifts In Chip Business
By Ed Sperling - 17 Aug, 2015 - Comments: 3

Shifting business models, acquisitions, minority investments and increasing uncertainty are creating fundamental shifts in the semiconductor industry that could redefine who is successful in which markets for years to come. The announcement today that [getentity id="22671" e_name="Rambus"] is developing memory controller chips, expanding its business beyond just creating IP for the memory an... » read more

The Week In Review: Manufacturing
By Mark LaPedus - 07 Aug, 2015 - Comments: 0

IC Insights released its top-20 chip rankings in terms of sales for the first half of 2015. Samsung’s growth rate in 2Q ‘15 put the company closer to catching Intel, the world’s largest chipmaker. IC Insights also showed how the top-20 rankings would have looked if the proposed Avago/Broadcom and NXP/Freescale mergers were in place. Avago/Broadcom would have been ranked 7th and NXP/Freesc... » read more

Taking Stock Of IoT Standards
By Ann Mutschler - 06 Aug, 2015 - Comments: 0

Trying to make sense of [getkc id="76" comment="Internet of Things"] standards today is like opening a can of worms. Definitions are still shaking out, consortia are popping up quickly, and everyone is in a mad scramble to capture their piece of the much lauded potential of an intimately connected world of devices. With so many points to consider, security is a good place to start. It is ... » read more

Who’s Calling The Shots
By Ann Mutschler - 31 Jul, 2015 - Comments: 0

Throughout the PC era and well into the mobile phone market, it was semiconductor companies that called the shots while OEMs followed their lead and designed systems around chips. That’s no longer the case. A shift has been underway over the past half decade, and continuing even now, to reverse that trend. The OEM — or systems company as it is more commonly called today — now determine... » read more

The Week In Review: Manufacturing
By Mark LaPedus - 31 Jul, 2015 - Comments: 0

According to Strategy Analytics, global mobile phone shipments grew a lackluster 2% annually to reach 435 million units in the second quarter of 2015. China’s Huawei was the star performer, as it captured a 7% share and overtook Microsoft to become the world’s third largest mobile phone vendor for the first time ever. Samsung remains in first place, while Apple is second. Remember when t... » read more

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