DAC’s Passageway To Design Infrastructure

What’s new at this year’s Design Automation Conference.


This year’s Design Automation Conference will include an “alley” on the exhibit floor, but it won’t be a dark, narrow passageway we think of when we hear “alley.”

Instead, the new Design Infrastructure Alley will be a well-illuminated tribute to the design technology infrastructure, a fundamental element for the creation and design of complex electronic systems and components. The Design Infrastructure Alley is an opportunity for exhibitors and presenters to highlight a vital and expanding area of electronic product design.

IT and design specialists manage the design infrastructure, keeping sophisticated hardware and software for chip design groups in good working order. Count on them to take care of computing bandwidth, availability, licensing, security and storage, ensuring the design environment is optimized for fast turnaround and 24×7 availability. Without them and their powerful tools that allow complex systems to be created and designed, new innovation would never happen.

Derek Magill, senior manager of IT at Qualcomm, and the ESD Alliance’s Paul Cohen and I came up with the idea for the Design Infrastructure Alley and worked with DAC to make it a reality. Derek also is chair of CELUG (Centralized Enterprise License User’s Group) that provides enterprise user input to the ESD Alliance’s license management committee.

A dedicated Design-on-Cloud Pavilion theater will anchor the Design Infrastructure Alley and serve as a stage for presentations and panel discussions. A limited number of 45-minute speaking slots and panel discussions will be available covering five focus areas:

  • License management
  • Grid computing
  • Storage management
  • Data security
  • Cloud computing

DAC is accepting presentation or panel proposals that describe experiences, best practices, innovations, limiting factors and future directions based on the five focus areas. Proposals should further the discussion and the exchange of ideas. They should not be product-focused sales presentations.

The organizing committee will evaluate each proposal for its relevance to the topic of design infrastructure and reserves the right to solicit invited speakers to present in the theater. Exhibitors located in the Design Infrastructure Alley will have priority for available slots — the cost of a speaking opportunity is included with each exhibit space rental. Additional participants are invited to apply for the remaining speaking or panel slots. Selected proposals are subject to a $4,000 speaking fee.

All presentations and/or panel proposals must be received by Wednesday, February 21, only a few weeks away. For more information about submission requirements and deadlines, click here.

DAC, the gathering spot for the electronic system design ecosystem, will be held June 24-28 at San Francisco’s Moscone West Center. DAC, the ESD Alliance and CELUG invite companies into the passageway to the vital and expanding area of electronic product design by participating and exhibiting in the Design Infrastructure Alley. It will be the meeting place for suppliers and professionals who manage the complex hardware/software infrastructure that keeps the electronic product design ecosystem running.

For more information on DAC, its technical program and exhibits, click here.

Leave a Reply

(Note: This name will be displayed publicly)