tag: Tesla

The Real Value Of Digital Horsepower
By Ed Sperling - 08 Sep, 2016 - Comments: 0

Chipmakers and systems vendors are beginning to experiment with a slew of new ways to beef up performance and reduce power and area, now that shrinking features no longer guarantees those improvements. The number of new ideas introduced at industry conferences in the past few months is almost mind-boggling. Just on the CPU side there are new architectures that improve the amount of work that... » read more

Cars, Security, And HW-SW Co-Design
By Jeff Dorsch - 31 Aug, 2016 - Comments: 0

Semiconductor Engineering sat down to discuss parallel hardware/software design with Johannes Stahl, director of product marketing, prototyping and FPGA, [getentity id="22035" e_name="Synopsys"]; [getperson id="11411" comment="Bill Neifert"], director of models technology, [getentity id="22186" comment="ARM"]; Hemant Kumar, director of ASIC design, Nvidia; and Scott Constable, senior member of ... » read more

Automotive Design Requires Rigor
By Ann Mutschler - 04 Aug, 2016 - Comments: 0

Playing in the automotive space means a significant investment in terms of resources, and it brings other challenges as well, not to mention the specific engineering challenges of ADAS. According to Mike Stellfox, a Cadence Fellow, the challenges are adding up for current Tier 2 suppliers. “Mostly what we see is the same kinds of customers — at least in the Tier 2s — for the hardware ... » read more

Winning Customer Loyalty
By Tom De Schutter - 30 Jun, 2016 - Comments: 0

On the day that the Tesla Model 3 was announced, we (and by we I mean my wife, who graciously dedicated her time) stood in line to order a car we had never seen. That is quite the sign of trust in a car company. Buying a car is the second biggest cost behind buying a house and yet there we were putting down $1,000 for a car we had never seen. So what drove us and thousands of others – Tesl... » read more

System-Level Verification Tackles New Role
By Brian Bailey - 15 Jun, 2016 - Comments: 0

Semiconductor Engineering sat down to discuss advances in system-level verification with Larry Melling, product management director for the system verification group of [getentity id="22032" e_name="Cadence"]; Larry Lapides, vice president of sales for [getentity id="22036" e_name="Imperas”] and Jean-Marie Brunet, director of marketing for the emulation division of [getentity id="22017" e_nam... » read more

Executive Insight: K. Charles Janac
By Ed Sperling - 24 May, 2016 - Comments: 0

K. Charles Janac, chairman and CEO of Arteris, sat down with Semiconductor Engineering to talk about what's changing in the automotive market, the impact of big data, and heterogeneous cache coherency. What follows are excerpts of that discussion. SE: What are the big changes you're seeing in semiconductor design? Janac: There are a lot of changes right now. Mobility is slowing down and b... » read more

Grappling With IoT Security
By Ed Sperling - 09 May, 2016 - Comments: 1

By Ed Sperling & Ernest Worthman As the IoT begins to take shape, the security implications of connecting devices and systems to the Internet and what needs to be done to secure them are coming into focus, as well. There is growing consensus across the semiconductor industry that many potential security holes remain, with new ones surfacing all the time. But there also is widespread r... » read more

Tech Talk: ADAS
By Ed Sperling - 23 Mar, 2016 - Comments: 0

Kurt Shuler, vice president of marketing at Arteris, explains what the Advanced Driver Assistance Systems standard is, where the problems are, and why this is becoming so important in automotive semiconductor design. » read more

Enabling Self-Driving Cars
By Ann Mutschler - 09 Mar, 2016 - Comments: 1

To enable truly self-driving cars — the ones without a gearshift or a steering wheel — there must be a confluence of technologies, a refinement of the business models, regulatory and safety requirements, and insurance concerns. So how close is the automotive ecosystem to reaching the goal of truly autonomous driving? That depends on your vantage point. As far as where automakers are t... » read more

Prototyping In The Driver’s Seat For ADAS Development
By Tom De Schutter - 28 Jan, 2016 - Comments: 1

Wikipedia describes ADAS (advanced driver assistance systems) as systems developed to automate/adapt/enhance vehicle systems for safety and better driving. Safety features are designed to avoid collisions and accidents by offering technologies that alert the driver to potential problems, or to avoid collisions by implementing safeguards and taking over control of the vehicle. Adaptive features ... » read more

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