tag: Rambus

AI Drives More Realistic Gaming
By Liz Allan - 07 Aug, 2025 - Comments: 0

Video games are utilizing artificial intelligence to create increasingly realistic scenarios and interactions, enabled by big increases in processing horsepower and memory, and significantly faster data movement. GPUs, once confined to graphics rendering, are now also being deployed across a wide range of AI tasks, generating more realistic non-player characters, dynamic worlds, personalized... » read more

Agentic AI: Lots Of Little Black Boxes
By Ed Sperling - 07 Aug, 2025 - Comments: 0

AI is changing so quickly that it's not always clear how much of a security threat it poses for semiconductor design, and that uncertainty increases as AI agents are introduced into the mix. So far, the use of AI in chip design has been highly targeted. Most of what is included in design tools is some version of machine learning, bounded by tight control loops. EDA and IP vendors, large chip... » read more

SDVs And AI Forcing Big Changes In Automotive
By Ann Mutschler - 07 Aug, 2025 - Comments: 0

The automotive industry is undergoing a fundamental transformation that includes everything from software-defined vehicles, the injection of AI into nearly every facet of the design and use case of a vehicle, and a complete overhaul of traditional relationships between different tiers and OEMs. The switch to software-defined vehicles is a top priority for the automotive ecosystem. It enables... » read more

Security Tradeoffs: A Difficult Balance
By Ann Mutschler - 06 Aug, 2025 - Comments: 0

Experts At The Table: Semiconductor Engineering sat down to discuss hardware security challenges, including new threat models from AI-based attacks, with Nicole Fern, principal security analyst at Keysight; Serge Leef, AI-For-Silicon strategist at Microsoft; Scott Best, senior director for silicon security products at Rambus; Lee Harrison, director of Tessent Automotive IC Solutions at Sieme... » read more

For Chip Developers, HW/SW Co-Design Key To Data Center Efficiency
By Liz Allan - 31 Jul, 2025 - Comments: 0

Data centers and high-performance computing (HPC) are the primary enablers of today’s power-hungry AI-driven technology, but chip designers, EDA vendors, and the data centers themselves have a long list of options available to them to help curb AI's power consumption. Chip designers play a critical role in ensuring energy efficient processing from the bottom up, whether that is hardware-so... » read more

Scaling In The AI Era: The Role Of PCI Express 7.0 Switches In Next-Gen Data Centers
By Lou Ternullo - 17 Jul, 2025 - Comments: 0

As artificial intelligence (AI) workloads continue to scale in complexity and volume, the infrastructure that supports them must evolve just as rapidly. At the heart of this transformation lies PCI Express 7.0 (PCIe 7.0), a next-generation interconnect standard that is redefining how data moves within high-performance computing (HPC) and AI-driven data centers. PCIe 7.0 doubles the raw bit r... » read more

Expanding Server Memory Capabilities With Multiplexed Rank DIMM (MRDIMM) Technology
By Rambus - 16 Jul, 2025 - Comments: 0

The scaling of computational power within a single, packaged semiconductor component continues to rise following a Moore’s law type curve enabling new and more capable applications including machine learning (ML), generative artificial intelligence (AI), and training and deployment of large language models (LLM). On-demand lifestyle applications like language translation, direction finding, a... » read more

10Base-T1S Ethernet And The Use Of MACsec For Link Security
By Maxim Demchenko - 08 Jul, 2025 - Comments: 0

10Base-T1S (henceforth in this blog referred to as T1S) is a relatively new standard for a 10Mbit/s single-pair Ethernet over an unshielded, single-twisted pair that was introduced with the IEEE 802.3cg-2019 specification. It brings Ethernet technology into the low-cost, edge applications space, enabling connection of “edge nodes” (remote sensors, actuators, light controls, etc.) to a “he... » read more

AI: A New Tool For Hackers, And For Preventing Attacks
By Ann Mutschler - 08 Jul, 2025 - Comments: 0

Semiconductor Engineering sat down to discuss hardware security challenges, including new threat models from AI-based attacks, with Nicole Fern, principal security analyst at Keysight; Serge Leef, AI-For-Silicon strategist at Microsoft; Scott Best, senior director for silicon security products at Rambus; Lee Harrison, director of Tessent Automotive IC Solutions at Siemens EDA; Mohit Arora, seni... » read more

Meeting The Performance Demands Of The Next-Gen Client PC Market
By Carlos Weissenberg - 12 Jun, 2025 - Comments: 0

The client PC market is undergoing a transformative shift. As AI becomes a cornerstone of modern computing, the architecture of client systems—particularly notebooks and desktops—is being reimagined to support the immense data processing needs of these workloads. From real-time inferencing to generative applications, AI is redefining what performance means in a personal computer. With th... » read more

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