tag: automotive

Automotive Foundries
By Ed Sperling - 16 Nov, 2017 - Comments: 0

The race to win a piece of the automotive electronics business has now reached the foundry level, and right now it's not clear exactly how this is going to work. This is uncharted territory for everyone. The build-out of electronics for assisted and autonomous driving is brand new. For existing cars, most of the chips being used are off-the-shelf microcontrollers, commodity MEMS sensors, and... » read more

China’s Ambitious Automotive Plans
By Ed Sperling - 08 Nov, 2017 - Comments: 1

China has big plans for cars—and other related markets. After years of trailing behind Japanese, European and U.S.-based carmakers in automotive technology, reliability, status, and even market share within its own political borders, the country is making a concerted push into internally developed and manufactured assisted- and self-driving vehicles. The strategy plays out well for China o... » read more

Recipe For Automotive IC Design Success
By Andrew Macleod - 02 Nov, 2017 - Comments: 0

“Not a computer science project!” That’s how an automotive IC design manager I worked with once described IC design in a product definition meeting. I liked his viewpoint. What he meant was: This is a business, not an academic exercise or homework assignment. There are competitors, customers, and opportunity for success and failure. Despite the massive opportunity for the chip industry, d... » read more

Ethernet In Cars
By Tim Lau - 02 Nov, 2017 - Comments: 0

The automobile is encountering possibly the biggest changes in its technological progression since the invention of the internal combustion engine nearly 150 years ago. Increasing levels of autonomy will reshape how we think about cars and car travel. It won’t be just a matter of getting from point A to point B while doing very little else — we will be able to keep on doing what we want whi... » read more

Faster Commoditization In Cars
By Ann Mutschler - 02 Nov, 2017 - Comments: 0

Sensors are at the heart of assisted and autonomous driving, but even before these devices hit the road the average selling prices of these components will have to fall far enough to be affordable to a mass audience. Achieving economies of scale is what has made the semiconductor industry successful over the past half century. It has enabled semiconductors to proliferate and for electronics ... » read more

Automotive Cyber Security: From OTA Updates To Anti-Counterfeiting
By Joe Gullo - 02 Nov, 2017 - Comments: 0

The National Highway Traffic Administration (NHTSA) defines automotive cyber security as the protection of vehicular electronic systems, communication networks, control algorithms, software, users and underlying data from malicious attacks, damage, unauthorized access, or manipulation. From our perspective, automotive cyber security is one primary concern the industry must immediately addres... » read more

Automotive Defect Recall?
By Mentor, a Siemens Business - 01 Nov, 2017 - Comments: 0

Automotive recalls can be devastating financially and a nightmare for an automaker’s reputation. Tracking down the cause of a defect means working through the electronic system wheel of failure, checking everything from wiring and connections, software, to the hardware. A key component to preventing defects is a rigorous requirement specification and management process, especially for meeting... » read more

ADAS Design Shifts Toward Hardware
By Kurt Shuler - 30 Oct, 2017 - Comments: 0

Autonomous driving will challenge system-level designers like never before with the simultaneous integration of three critical areas: Supercomputing complexity, real-time embedded performance, and functional safety. To get there, developers will need to shift their focus from a software-centric approach toward custom hardware development to produce a system that meets the safety, cost, and powe... » read more

Look Ma, No Hands! Functional Safety From The Driver’s Seat
By McKenzie Ross - 26 Oct, 2017 - Comments: 0

Every so often, I undertake a project that reminds me why I love working in semiconductor marketing. Back in August, I hopped behind the wheel of a Tesla Model X to film a video for OneSpin about how formal verification can help designers to satisfy the ISO 26262 automotive safety standard. If you haven't yet seen the video, you can watch it here: http://bit.ly/2ycK5Yp The Model X itself was... » read more

MEMS Market Shifting
By Ed Sperling - 19 Oct, 2017 - Comments: 0

The MEMS sector is beginning to look more promising, bolstered by new end-market demand and different packaging options that require more advanced engineering, processes and new materials. All of this points to higher selling prices, which are long overdue in this space. For years, the market for microelectromechanical systems was populated by too many companies vying for too few opportunit... » read more

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